Lego Movie

intertextuality

lo:to explore the intertextuality  of the lego movie

the plot is to stop lord busniess from unleashing the kraken on the lego worlds and get emmet the supposed special one but hes no he was lied to to make him to believing his self.

emmet

wild style\luciey  played by elizbath banks

virtivus played by morgan freeman

benny played by charlie day

batman played by will arnet

lord busniess played by will ferrel

green lantern

superman

wonderwoman

lego movie

lego movie targeting audince

Wednesday 11th June 2019
lego movie targeting audience
lo: to plan and create a product aimed at a specific audience
Image result for Runaways

they get sent to an alien planet to fight a war they have to stay together as a team if they want to survive they end up falling out then molly gets injured  because they were to busy arguing  they go home and get ready for there own fight between there evil parents                                                                                               

Gert talks to old lace her dinosaur in her basement she didn't know about

molly as super human strength

chase has metal arm hands

Nico has a staff

Alex just brings them together

Karoline  glows like an alien





Allegra Acosta ,Ariela Barer,Virginia Gardner,Lyrica Okano,Rhenzy Feliz,Gregg Sulkin


it will appear to adults beacause they might have watched it as a child or read the magzines


it would appeal to teenager because its based on teenagers


it will appeal to children because it has super heroes in it


the lego movie : TV advertising  Wednesday the 11th of September 2018

L/O:to evaluate the methods used to market the lego movie; to link the methods to the target audience 

radio

kids shows

on sunny 9th of  February  in the middle of dancing on ice they made the add brake all lego they were the British heart foundation confused.com  BT and premier inn

as the tv ad break was being broad casted the ad was realised o youtube could share it and those who missed it could watch it so the ads involved in a block party telling everyone about it the reaction was immediate and unexpected.

nearly 6m people saw the movie break live on tv then 1.1m then watched it  on youtube within a week of its release it was good because normally ads were annoying and not wanted so to have 1.1m look for it on the internet was insane.

a lot of people watched dancing on ice so it was a wide range of people watching it so then they saw the lego advert everyone was shocked because it was sponsoring 5 different brands the British heart foundation,confused.com,BT  and the premier inn but  the one witch was the most standing out was lego because the ad was all in lego and the had short couple of second stings in-between the different adverts was lego movie characters and the lego movie wrote next to it so it was a sneak peek of the character in the lego movie and it was successful because it was a tv phenomenal and you had people going straight to the phones text people did u see that and a lot of people were notified about it and intrigued to what actually happened and the lego movie posted things and all the involved brand in the commercial would as well and the second after it was saw on tv it was released on youtube so people could find it.



the spiderman

avengers

assessing creed

tomb radier

need for speed

thursday the12th of september 2019

L/O:to explain how vertical interrogation benefits companies ;to analyse using uses and gratification
theory

the spiderman

avengers

assessing creed

tomb radier

need for speed

why do companies often release tie in video games alongside the films? because if the movie  appealed to people who likes to p[lay video games or if they don't like movies they can play it and because some people might like both and it might appeal to play as the character in first person ad control them

simultaneous releases 

profit maximised the promotion of a film will create a receptive awareness in potential consumers of the game

familiarity

extends the pleasure of the film 

bloomer and katz researched how and why select certain media products over others

they came up with four main uses:

personal identity:help us consider who we are;what ideas and values we identify with

information;new information we want to knew or take pleasure in knowing

entertainment;offer distraction from world

social;interaction we find things we can share and discuss with others

this is the video game cover
 

The lego movie video game image is constructed to appeal to its target audience by including a girl so they can identify as there own gender and not have to play as a male player.They have a really big lego movie video game sign at the top so its able to be see from long distances and stand out and its very colourful.its an escape into an alternative world its sort of a simulation its a break from your real life.its appealing because anyone can play it from 7 upwards its for everyone its a family game and if you have watched the movie you can try to get some more back story on the game.You can  find some easter eggs and play as some of your favourite characters from the movie such as Emmet, wyldstyle, Batman,Benny and Vitruvius and it has other character in in from warner bros games like Green lantern wonder women  so it has a range of characters appealing to everyone .the cover contains lego so it will appeal to people who play with lego and it has Batman in the background and a lot of people know Batman so it will intrigue them in  by that. You can play it on a range of devises such as ps4,xbox 1and pc so anyone can play it.

explain how and why they appeal to the ta?

the colour palet appeals because children love bright colours it  intrigues and stands out

 the lego movie:poster campaign 

 L/O:to explain effectiveness of the campaign;to analyse the poster campaign



a group of strange and disgusting  people trying to get to to  normal people on the RV they have guns and look like they are going to shoot the strange people the strange peoples clothes are plain and worn out they have blood all around there lips there is a sheriff and a young child they

theres some strange people one of them has blood around there lip there all hovering around the RV if they wanted to hurt the people they would have brought guns like he normal people did but they didn't they are cannibals and they want to eat the normal people there is a sherif and a few other people and a young boy he looks scared of the strange cannibals

who is it aimed at?

adults because they have zombie and guns

how effective is it?

very because theres a zombie looking into the camera and its frightening and you want to know what happens to the people with guns

Wednesday 18th September 2019

the lego movie is constructed to appeal to its target audience by including a range of characters from warners bros such as Batman,Wonder woman and others  there is a lots of coulor full things on there and it will bring peoples attention towards it

Friday 11th October 2019

put it all together 



1. 1 mark simple facts based question

2.3 marks question

7. you will need to state two reasons and explain each reasons fully

there re two long answers questions

blumber and kats theory

p ersonal

i dentity

e ntertaimeant

s ocial interaction

analyse how the uses and gratifications offered by the lego movie videogame are reflected in the cover?

analyse how the uses and gratifications offered by the lego movie videogame are reflected in the cover. You can play as some of your favourite characters from the movie you can get more back story of the movie. You can identify yourself as the a girl or a boy and you can play with friend talk and socialise with them. You can play as a girl if you wanted to there are other characters from warner bros witch will intrigue some people  such as batman,wonder woman,green lantern and a lot of others. The poster shows its in a lego world its a fantasy world any you can get away from it .

not finished

Comments

  1. RESEARCH: some detail and shows understanding

    INTERTEXTUALITY: shows understanding of text narrative and characters

    TV ADVERT: details understood

    VIDEO GAME ANALYSIS:
    WWW - You've identified different elements on the cover
    DIRT - Explain HOW and WHY they appeal to the TA. Please use accurate SPAG

    ReplyDelete
  2. VG DIRT - this is better.

    Poster campaign - this is far too short and lacks any detail

    Representation Analysis:
    Away

    ReplyDelete

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