lego movie target audience

Wednesday 22nd may 2018 

TARGET AUDIENCE 

lo:to identify the target audience using demographics and psychographics

the movie targets a family audience:

kids who play with lego 

they enjoy playing with it so the probably will enjoy watching it

parents who played with lego as a young child 

it might bring back memories of ehen they played with it when they werer younger

young adult cinema goers

 they might have seen an advert on youtube

both genders

lego is watched by both genders because it is a family film

Will Arnett is batman 

 

 Morgan Freeman as Vitruvius

Will Ferell is lord business

charlie day as benny

Chris Pratt as emmet

Elizabeth banks as wyldstyle

audience profile for the lego movie

demographics

age: 6-14 years

gender:both

race:all

location:every where

employment status:unemployed

Friday 22nd may 2019

the lego movie appeals to young chrildren beacuse they might play with it

the lego movie will appeals to teenagers because they played with it a couple years back or still do and the batman might appeal to super hero fas and wonder women and green lantern and superman and gandolf from the hobbit

the lego movie would appeal to adults because it is also based on the matrix so if  there chrildren wanted to see it they might be more willing

demographics                                 psychographics

age: 6-14 years

                                                         

gender:both

race:all

location:every where

Wednesday 5th June 2019

employment status:unemployed

lo:to explore marketing and promotion of the lego movie to link the methods to target audience

a tensile in  broadcast programming and motion pictures, a tent-pole or tentpole is a program or movie that supports the financial performance of a movie studio or television network. A tent-pole movie may be expected to support the sale of tie-in merchandise.

because it was averted a lot such as mcdhonalds , 

to make sales support the movie ,money

 theatrical tralier,teaser trailer,billboards,working with food companies,video games,

marketing

trailers

integration

horizontal is a company who owns multiple companies at the same stage of the film industry.

1.whats the name of the company that owns lots of smaller companies? conglomerate 

 

2.whats the benefit of being one of these? you can share ideas storylines.y

3.why is synergy a good thing?because you can make more money to support the company

4.what is it called when a single company controls both the production and distribution

stage of media product?vertical

5.whats there advantages of doing this? you make more money because theres no profit going to other companies

6.what is tent pole production?its a movie that is expected to be successful to support other companies 

7.what is the advantage of this for production company?it allows you to fund smaller projects